APG reinforces international presence with a new distribution partner in Denmark.
“A significant factor in our decision to invest in APG for the Danish market was the reaction of a number of our clients to the demos”
Torben Aalyke, sales director PSS
APG has recently extended its European distribution network into Scandinavia with the appointment of PSS Professional Sound Systems based in Rødovre just outside Copenhagen. The move further consolidates APG’s international position and extends market share throughout Europe where the company already counts established sales partners in the UK, Germany, Belgium and Italy as well as an extensive domestic network throughout France.
After several demos and extensive listening tests, PSS decided to invest in a full complement of APG equipment including a Uniline system complete w ith full APG racks (amplifiers and DSP) as well as the complete range of DX loudspeakers, SMX1 5 stage monitors and a number of dedicated installation products. In fact, PSS were so impress ed with the sound and ergonomics of the Uniline system that it has gone straight onto a brand new music competition TV show called Mentor, taking the prime time slot on DR1, (the Danish equivalent of BBC 1) previously occupied by X-Factor.
“A significant factor in our decision to invest in APG for the Danish market was the reaction of a number of our clients to the demos,” explained PSS’s sales director, Torben Aalykke. “We invited a number of high level live sound engineers including those who work in TV to an APG demo in Paris, and they were genuinely impressed by what they’d heard. In fact, their reactions went way beyond what we’d expected, to the point where Robert Rohr, who is head of live sound at Danish Radio (Denmark’s national broadcasting company) and one our biggest and most prestigious clients, decided on the spot that he wanted Uniline or Mentor, the new prime time TV singing competition.”
According to PSS CEO Lars Ømann, APG is the ideal brand to accompany their development in the pro audio sector. “Everything we have seen and heard with APG inspires confidence,” he remarked. “Technically, APG’s products are superbly designed and engineered, and we couldn’t have askednfor better support. Having Mathieu Delquignies come over to commission and tune the system for Mentor has got us off to an excellent start with a very important client, and further reinforces our position in the Scandinavian pro audio market.”
APG’s VP Global Sales, Bruno Garros, is equally pleased. “From a corporate perspective, our presence in Scandinavia now assures us a global presence throughout northern and southern Europe which is entirely consistent with our international business plan,” he said. “In more specific terms, PSS is a highly respected company in Denmark, and especially well connected in the TV/broadcast world where APG is already strong. They also have a number of projects with major rental companies and in theatre installations where APG is also tried and tested. We’re very pleased to have PSS as a partner in Denmark and we’re convinced that they’ll be successful with APG products across the board.”